Social Media is the fastest and most efficient way to get your company, agency, or brand out into the ether to be discovered, discussed, and developed. The market is flooded with free and paid applications; with so many options, you may not know where to begin. While we’re not experts, we’ve found a few tools in our Social Media R&D, and happily share our top 10 Best Tools to enhance and monitor your Social Media Footprint:
Klout is a tool that measures your online awareness on Facebook and Twitter using a scale of 1-100. It tracks the number of interpersonal connections, quantifies your influence, and analyzes your network’s reach. Higher scores equate to broader and more interactive reach.
Twitterfall is a real-time search tool that enables you to monitor what is being said about your brand on Twitter. It also has added features, like letting you post a longer tweet than the traditional 140 characters.
Pagelever gives you better Facebook analytics than Facebook Insights. It not only provides fast, user-friendly analysis, but actually empowers you to drive traffic and stimulate interaction.
SocialOomph is a free and paid productivity solution for Facebook and Twitter that allows automated management, publication, and integration with blog and other Social Media apps.
HootSuite is a social media dashboard that allows you to manage your social networks and measure their effectiveness. In addition to the high-powered analytics, it offers the ability to schedule messaging and collaborate across multiple Social Media outlets.
Crowdbooster is an online tool that optimizes and measures your social media marketing by providing recommendations and analytics on Facebook and Twitter. What sets Crowdbooster apart from other tools is its ability to advise whom to interact with from your audience, as well as whether your messaging and timing need development. The best part: the more you use the tool, the more personalized it becomes as it adapts to your needs.
Socialmention is a real-time search engine that monitors more than 100 Social Media tools to thoroughly explore the internet for key words and analyze them. Don’t have time for the research? Socialmention allows you to set up alerts to measure the awareness for specific keywords.
Friend or Follow tells you who is not following you back on Twitter and who you are not following back. It enables you to quickly identify networking opportunities without the hassle.
HubSpot is an all-in-one online marketing tool that helps elevate online presence. The in-bound marketing formula augments your marketing efforts by establishing a sound online presence. It covers the gamut from search optimization, making your company easier to find online, to lead generation and management, to running analyses on the effect of your marketing.
NutshellMail from Constant Contact tracks your brand’s Social Media activity across multiple applications and sends a summary to your email inbox on a schedule that you set. This empowers you to take your vacation while still ensuring your brand’s marketing position is secure.
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