Videos on YouTube will now be chosen to directly compete against each other as the site implements a new feature that could become a potential launching pad for the next generation of ’viral’ clips.
‘YouTube Slam’ will regularly update their options in a number of categories (including ‘comedy’, ’cute’, and ‘bizzare’) which will appear on-screen at the same time to give viewers the option of looking at and voting for a clip without having to leave the page, with the winning videos put on an all-time ‘slam’ leaderboard.
The official YouTube blog said of the service, which was released ear ”Each week a new crop of videos battles head-to-head in Comedy, Cute, Music, Bizarre and Dance Slams, where your votes determine who wins the Slam and gets featured on the leaderboard. Earn points for predicting the crowd favourites, and see how you stack up against other players at the end of each week. Get your daily dose of the most talented, hilarious, adorable or weird videos on YouTube, and you could help uncover the next big thing.”
It is believed that the feature has been developed as a measure to safeguard the site’s status of being the Internet’s number one destination for video clips, as independent digital media analyst Mark Mulligan explained: “YouTube is in a process of reinvention at the moment – Vevo is basically taking all of the music videos away from them.
YouTube desperately need to create a new relevancy for themselves, and that’s why with the recent site relaunch – making it look more like a rich, interactive TV-like experience – and features like Slam are all about trying to give YouTube a unique place in the online video landscape.”
With a range of videos set to get a chance in the spotlight, will the viewers be entertained by the new feature, will the clips manage to use this new method of promotion well, and will it keep the site itself flying high into 2012?
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Read more internet tv news: YouTube Throw Down The Challenge With Slam Feature http://www.worldtvpc.com/blog/youtube-throw-challenge-slam-feature/#ixzz1iG4qQocu
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