Tuesday, 3 January 2012
The Social Network That Stole Christmas
A lot of that is because Path has figured out how to get people to post personal things. It turns out, the key to intimacy is just knowledge. Path pulls that off by allowing you to see who looks at your posts.
Facebook exploded on colleges, thanks to the ability to facilitate two way communications. Twitter exploded at South by Southwest, thanks to its ability to amplify one to many messaging. Instagram exploded last year during a snowstorm, thanks to its ability to make everyone a documentary photographer. I think Path had a similar breakout moment over the holidays. And that's thanks to its ability to share, and encourage, intimacy.
In its place is private conversation. A few photos. Maybe a video. A location. A very small look at your friends' lives. A glimpse into the things they aren't sharing elsewhere. It is purely personal. And the thing is, I never realized that I needed that. But I do.
http://SocialBusinessToday.net - The Best in Social Business
Posted by Social Business Today at Tuesday, January 03, 2012