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Wednesday, 4 January 2012

Miista social media campaign allows users to reduce shoe price by tweeting


Shoe brand Miista has unveiled a social media campaign, created by RAAK, which allows users to give a discount to all consumers by tweeting about it.
Through the ‘cheaper with a tweet’ campaign, every time someone tweets through the shop page about a specific style from 3 to 13 January, the price will automatically decrease for everybody.
The campaign has been designed so the higher a Klout score a person has, the more the pair of shoes will be reduced by.
According to the website, an active and average Twitter user has a Klout score of about 20, so their tweet could cause the price of the shoe to automatically drop by 1.5%. If enough tweets are sent, or people with high Klout scores participate, shoes could be sold for just the £1 postage fee.


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