If you’ve already created accounts for your business on major social media sites, then you know it can be incredibly time consuming to manage all of them. Sending out messages to Facebook, Twitter, and LinkedIn takes an extra minute or two for each message. While that isn’t much at first, when you’re trying to send out dozens of messages a day it multiplies quickly. Luckily, you can quickly and easily tie these services together to send messages to more than one service at a time.
Tying It All TogetherThis story will use Ping.fm as an example since it’s free easy to get started with, and covers a host of social media services). But many other great services, such as Hootsuite($5.99/month for a Pro subscription) Tweetdeck (free but only handles Twitter and Facebook), and Social Oomph(Free, Pro version for $17.97 biweekly) offer similar capabilities. If your company is already using a social media monitoring service like Hootsuite, or looking to start using one in the near future, see if you're allowed to tie your different social media profiles together there to save time.
Connecting each service to Ping should be extremely quick. But each one will be slightly different, as Facebook, Twitter, and LinkedIn each have different policies for linking accounts with an external service. In general, though, you’ll just want to click on Add Network next to each service to come to a page asking you to link it up with Ping.fm. Enter your login information, and you should return to the network;s directory with a message at the top of the page saying it’s been added.
One thing to watch: Make sure you’re linking up your company’s Facebook page rather than your personal profile by selecting Facebook Pages instead of simply Facebook.
Not a Blanket Solution
While tying all these services together can save you a great deal of time, not every message is right for sending to all three services at once. Remember that Facebook, Twitter, and LinkedIn are all very different sites that users come to for very different purposes. A message meant for your fans on Facebook might not read as well on Twitter, or vice-versa.
In general, however, you’ll want to use services like Ping for messages that inform a broad audience of something of broad appeal, such as a product launch.
If you’re trying to start a conversation, however, this approach less ideal. To solicit comments from your fans and followers, tailor unique messages to each social network. Otherwise it's tricky to match the tone of Facebook messages, tweets, and LinkedIn updates all at once while saying something interesting. Even if you manage it, some users will still resent the mass-broadcast approach if they catch on. Still, as long as you use tie your accounts together wisely and don’t overuse it, it can be a great time-saving tool in your social media aresenal.
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