Hello and welcome back to Mashable‘s weekly roundup of tool and resources for your daily life. This week we have some cool stories on how to start marketing on SCVNGR, social media campaign case studies, top announcements from both E3 and Apple’s developer conference as well as a gallery of Google’s best animated doodles.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
HOW TO: Optimize Text Ads for Search Text ads aren’t sexy. They look bland, aren’t colorful and often read like they’re being shouted by annoying salespeople. Here are some tips for making them better.
5 Gadgets We’re Playing With This Week This week Mashable staffers got their hands dirty with the Samsung Q10 camcorder, Joby GorillaMobile for iPhone 4, Logitech Keyboard Case by ZAGG for iPad 2, Etymotic hf3 Earbuds and the MiLi Power Projector 2 pico projector.
HOW TO: Start Marketing on SCVNGR Mashable spoke with Chris Mahl, SCVNGR’s SVP of marketing, to get some tips and best practices for starting a marketing campaign on the location-based gaming platform.