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Tuesday, 6 December 2011

Walmart, Target, Macy's and other retailers battle it out on social media


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Retailers are fighting for shoppers' attention this holiday season by offering deals and promotions through social media.
Stores like Macy’s, Best Buy, Walmart, Target and Toys R Us have turned to Facebook and Twitter to offer holiday promotions, exclusive news and helpful guides. All shoppers have to do is “like” a Facebook page, or follow the retailer on Twitter for a to score bargains during the promotions.
Walmart is the king on Facebook, more than 10.5 million fans who liked its page to gain access to promotions. Target comes in with has more than 6 million and Toys R Us has more than 2 million fans.
This year, Simply Measured, a New York-based social media research company, is tracking the “annual retailer showdown.” The company will be posting a series of articles covering the holiday shopping strategies and trends used by major U.S. retailers on social media. The battle kicked off this year just before Black Friday on Nov. 26.
Target saw a 9 percent growth and added more than 600,000 new likes during the week of Black Friday. Macy’s also almost a 9 percent growth in fans during the week of Black Friday.
Target required shoppers to “like” them in order to win prizes and get special deals. This growth declared Target and Macy's the winners of the phase one showdown.
Comscore reported that 2011 Black Friday sales were up an estimated 26 percent from 2010. Mashable reported that Cyber Monday sales were up at least 15 percent from 2010. According to Simply Measures, Black Friday won the Black Friday versus Cyber Monday showdown.
These questions remain: Does the brand with the most social media fans have the most engagement? Are they able to retain the fans they gain over the course of the holiday season?
The Simply Measured team will declare a winner based on data points at the end of the month.
Graph provided by Simply Measured.
Three ways to keep up with the latest deals: "Like" our Sentinel Deals page onFacebook; follow Justine Griffin on Twitter@SunBizGriffin and sign up for Deals text alerts.



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