YouTube has launched The Merch Store, a tool allowing musicians to sell digital downloads, concert tickets, branded merchandise and more directly from their respective YouTube channels.
The Google-owned video platform partnered with a number of different companies to enable the ecommerce add-ons, including Topspin (for merchandise, concert tickets and other experiences), Songkick (for concerts), and Amazon and iTunes (for music downloads). The company did not disclose whether it would be taking a cut of sales made through those services.
The Merch Store will be rolled out globally over “the coming weeks,” Christian Weitenberner, senior technical account manager at YouTube, writes in a blog post. We believe it has the potential to transform the way music artists think about YouTube — not just as a side channel for music video distribution, but as their home destination on the web, a la MySpace in the mid-’00s.
The company is hosting an information session and panel at the Mercury Lounge in New York City Thursday. Interested parties can RSVP here. Article courtesy of Mashable.
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